"We celebrate the Female Boss, whilst honouring her Devine Feminine Energy"

At Selfmade Softlife™ we are dedicated to celebrating and empowering self-made successful women. Our mission is to promote the marriage between top-tier personal achievement and the art of living a soft, low-stress & fulfilling life. We provide a platform that champions the achievements of women who have carved their own paths to success, while cultivating a community who celebrate and embrace the beauty and poise of divine feminine energy. Through our products, services, and events, we aim to inspire, uplift, and unite women on their journeys to success, as they embrace their authentic selves.

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Meet the Boss Lady

Dominique Williams, UK

Hey sis!

Welcome, I'm so glad you're here! SMSL™ has been a growing vision of mine for almost 10 years, I love the concept of having both a traditional mindset with lots of modern flare. I have been creating graphics since I was 9 years old and in the final months of 2023, after plenty of deep work, growth in my wisdom and also my femininity, I decided SMSL™ was ready to meet the world! There is simply NOTHING I love more than to see other women smashing their goals, whilst having that luxurious Softlife that they deserve.

The SMSL™ Brand itself was created to give women a platform & apparel to celebrate their wins or manifest and shape their ultimate high quality =/= low-stress lifestyle.

I am a lover of going against the grain, pushing boundaries, starting conversations and making change.

So - I hope you're ready to join me on my quest!

- Domi xo